Art used the example of memorizing the Gettysburg Address. Here is where the “Memory Palace” or “places” or “loci” helps over trying to memorize word-by-word.

What happens when you have a memory lapse and forget the next word? When one word is the trigger for the next, when you forget a word, you’re sunk. With this memory technique, you just continue with the story in your mind. You make one mistake but you receiver and continue.